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Your copilot and a third-party shopping agent should read the same facts as add-to-cart. Baymard still puts cart abandonment at 70.22%. Agent-ready is structured data, live ATP, checkout-true price, and APIs — not autopilot checkout.
Someone asks ChatGPT which shoes to buy and lands on your site. Adobe put July 2026 AI-referral traffic to U.S. retail +62% YoY. Score whether an outside agent can read your stock and price before you buy another chat widget.
Camera in the cart. Suggest a lens that fits and is in stock — not "people also bought." Cart abandonment at 70.22% is checkout leak context, not an attach promise.
Before a copilot picks a winner, your SKUs have to be comparable. Baymard still puts cart abandonment at 70.22%. This is a merchant audit — missing fields, mixed units, lying facets — not a strategic keynote.
SEO is not dead — McKinsey and EuroCommerce (June 2026) say 61% of European consumers already use AI for product discovery. Run both paths: classic feeds plus honest structured facts agents can retrieve.
When a shopper asks your copilot to compare two tees, it reads one object per SKU — not the PDP HTML. Baymard still puts cart abandonment at 70.22%. The passport is the shopping-agent read slice, not the full PIM contract.
Shopper asks for a wide waterproof shoe in stock. Rank on fit and stock, not "people also bought." Cart abandonment sits at 70.22% — wrong recs do not fix it.
Shoppers click through from ChatGPT and Perplexity. Adobe measured July 2026 AI-referral traffic to U.S. retail +62% YoY. Instrument that channel before you buy a GEO rank.
Baymard still measures average cart abandonment at 70.22%. A shopping agent that quotes yesterday's stock makes that worse. Score 13 checks before you invite a copilot.
A shopper asks ChatGPT for a blue tee in medium. Adobe's July 2026 cohort says 39% of retail homepages still aren't machine-readable — and size, stock, and price live on the PDP, not the slogan. GEO is product facts, not a rank guarantee.
A shopper never sees your hero video — an intermediary picks on fields. Adobe July 2026: AI-referrals +62% YoY, 60% higher conversion than non-AI traffic. Optimize the decision inputs agents weigh, not a speculative autopilot checkout.