structured-data

SEO is not dead — McKinsey and EuroCommerce (June 2026) say 61% of European consumers already use AI for product discovery. Run both paths: classic feeds plus honest structured facts agents can retrieve.

A shopper asks ChatGPT for a blue tee in medium. Adobe's July 2026 cohort says 39% of retail homepages still aren't machine-readable — and size, stock, and price live on the PDP, not the slogan. GEO is product facts, not a rank guarantee.